Diego De La Maza (Incarnate Word 2006) Receives Emmy for “Love Has No Labels” Short Film 

DDLMAt the 68th Annual Emmy Awards, alumni brother Diego De La Maza (Pi-Epsilon 10) received an Emmy for his work producing the “Love Has No Labels” short film for The Ad Council.

The short received more than 100 million views on Facebook and YouTube within its first three days of going live. It also received eight Cannes Lions, including a gold and titanium & integrated lion and ultimately won the Emmy for Best Commercial of 2016.

The Ad Council piece features a variety of couples interacting behind a large X-ray installation. As the skeletons kiss and dance, viewers mentally fill in the blanks. When unexpected duos step out from behind the screen, including a loving gay couple, the surprise gives viewers a simple demonstration of their implicit bias–and often leads to their acceptance of something that is actually quite beautiful.

The public service spot has resonated with viewers, promoting unity at a time when divisiveness seems to be the norm. This positive message has helped “Love Has No Labels” become one of the year’s most shared ads. (Via Shoot Online)

Based in Los Angeles, De La Maza is an executive producer with the R/GA agency. He was also a founding father of the Pi-Epsilon chapter at the University of Incarnate Word in San Antonio, Texas.

 

C&C

Tad Lichtenauer
Tad Lichtenauer
Managing Editor, Cross & Crescent

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